A live-streaming music platform for indie artists with 100K monthly users across mobile and web
WAV is a live-streaming music platform for indie artists with 100K monthly users.
I led its end-to-end UX/UI redesign, spanning UI design, interaction design, and user research across mobile and desktop.
Final Design: Mobile Home
Final Design: Mobile Home
We improved the mobile home by making live content more noticeable and easier to browse. Live thumbnails now auto-play with clearer stream information, and feed videos appear larger and more readable.
We improved the mobile home by making live content more noticeable and easier to browse. Live thumbnails now auto-play with clearer stream information, and feed videos appear larger and more readable.
On desktop, we used the wider layout to surface richer live-stream information and make streams easier to browse.
On desktop, we used the wider layout to surface richer live-stream information and make streams easier to browse.
Final Design: Video & Playlist Details
Final Design: Video & Playlist Details
We designed distinct layouts for videos and playlists based on their different purposes and viewing behaviors.
The video viewer also incorporates WAV’s visual metaphor to create a more immersive streaming experience.
We designed distinct layouts for videos and playlists based on their different purposes and viewing behaviors.
The video viewer also incorporates WAV’s visual metaphor to create a more immersive streaming experience.
Final Design: Viewer vs Streamer Experience
Final Design: Viewer vs Streamer Experience
We refined the streamer interface so creators could monitor viewer feedback and stream information more easily on a small mobile screen. To encourage engagement, we also designed event messages and reactions that prompt viewers to interact during live streams.
We refined the streamer interface so creators could monitor viewer feedback and stream information more easily on a small mobile screen. To encourage engagement, we also designed event messages and reactions that prompt viewers to interact during live streams.
Results Summary: +50% Unique Views, –78% Bounce Rate
Results Summary: +50% Unique Views, –78% Bounce Rate
After the redesign, WAV saw a 50% increase in unique views and a 78% reduction in bounce rate.
These improvements were achieved by prioritizing key issues, validating solutions quickly, and scaling the design iteratively.
After the redesign, WAV saw a 50% increase in unique views and a 78% reduction in bounce rate.
These improvements were achieved by prioritizing key issues, validating solutions quickly, and scaling the design iteratively.
+50%
+50%
+50%
Unique Views
Click per
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Unique Views
-78%
-78%
-78%
Bounce Rate Reduction
Click per
contents title
Bounce Rate Reduction